I remember that time like it was yesterday…
Grinding in the gym every single day, training clients back-to-back, barely making enough to cover rent.
I was that guy, the “hard-working trainer” who everyone thought had it together.
But honestly? I was still broke, spending 12–14 hours a day training clients in-person, hoping a client would see my hard work and throw a $20k–$50k at my face.
And every night, I’d collapse on my couch, exhausted, staring at my bank balance, thinking: “ahh….there has to be more to this.”
It didn't take long for me to realize that if I kept training clients in person I would be stuck:
- ✓ training clients in the same gyms
- ✓ working 10-15 hours per day
- ✓ Making pocket change (grocery money)
So I had to make a change immediately—to training clients online.
- ✓ Anywhere I wanted, like by the beach, coffee shop,
- ✓ Without working my ass off, for 12 straight hours a day
- ✓ And make $10k/mo by training clients online
So I went all in with the dream of making money online as an online personal trainer.
Did I succeed…? I wish.
Like a lot of new fitness coaches, I bought into the lie that if I just posted content consistently, and flexed my six-pack hard, clients would ro-ll in.
Am sure you've been through that moment…
I spent hours every week trying to “look successful,” tweaking my Instagram bio, redesigning my logo, re-shooting workout clips…
Weeks turned into months without a single client.
I’d scroll through Instagram and TikTok, see other “coaches” flexing their lifestyle, throwing out transformation photos, and feel sick… right in the gut.
Surely I had more followers. More muscle. Less fat. What did they know that I didn’t?
I began asking myself uncomfortable questions…
“Am I posting engaging workouts every day?” ✓
“My followers and likes are increasing daily?” ✓
“Is my physique on fire?” ✓ again
The most painful part? Coaches with less experience and fewer followers were getting clients like fingers snapped.
So you know what I did? I made a plan…
“I’ll study thousands of successful coaches—their methods, tactics, content. Master how to get high-tier clients on IG and TikTok. Teach other trainers that want to skip the guesswork—the 2-year trial-and-error method.”